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Author Archive for: "ed"
Ed Conolly
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Promoting Events with Email Marketing
By Ed Conolly
In Email Marketing, Optimization
Posted June 20, 2014

Promoting Events with Email Marketing

Want to maximize the results of your next event using email marketing? It's easy! It all begins with the creation of an effective email invitation. Your E-invitation should inspire your [...]

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By Ed Conolly
In Email Marketing, Optimization
Posted March 25, 2013

Direct Mail Can Complement Your Digital Strategy — with Postcards!

Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social [...]

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By Ed Conolly
In Email Marketing, Re-engagement
Posted December 6, 2011

Strategies to Reduce Opt-Outs

Reduce the number of readers heading for the ‘unsubscribe’ button! Email marketing continues to gain popularity as an attractive and affordable method of connecting with existing and [...]

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By Ed Conolly
In Email Marketing, Optimization
Posted July 9, 2011

Focus on the Target

Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]

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By Ed Conolly
In Email List/Newsletter, Email Marketing
Posted April 4, 2011

Recipe for an Email Invitation

Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]

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By Ed Conolly
In Email Marketing, OpenMoves Email System
Posted November 23, 2010

Link Labeling

If you’re like us, chances are you’re making presentations to existing or potential customers on a regular basis. We’ve all sat through painfully long and boring presentations, but once in a [...]

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