Targeting different types of customers allows any business – large or small – to deliver content that’s more meaningful to their contacts. Companies that master segmentation benefit from [...]

Remember when you first started your email marketing program and were excited about a different way of building relationships with your customers – until you realized that a decent open rate [...]

Has it been awhile? We understand. Re-starting an email marketing plan is daunting, and you might not know exactly where to start. Here are a few easy steps that should cover everything you need [...]

What’s the best strategy for sending email invitations to your list of contacts to get them to register or RSVP for your event? Getting started  with the first send: Don’t treat [...]

Could you unknowingly be sending spam?! Don’t freak out. Let’s look at the top 5 key points that make an email spam, starting with the biggest red flags, and what you can do to de-spam your campaigns.

The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]

Trying to determine if your email campaign is too long requires some investigating. And, the right length for your company’s emails may not be the right length for another company’s.

You’ve just been assigned the task of designing your company’s newsletter. If it’s your first or you’ve lost count as to how many, take comfort that every great newsletter [...]

On Wednesday, November 26, 2014, OpenMoves will be launching a way to keep campaigns, templates, reports, segments and programs better organized. Folders are coming! This feature has been a [...]