Targeting different types of customers allows any business – large or small – to deliver content that’s more meaningful to their contacts. Companies that master segmentation benefit from [...]
Remember when you first started your email marketing program and were excited about a different way of building relationships with your customers – until you realized that a decent open rate [...]
Has it been awhile? We understand. Re-starting an email marketing plan is daunting, and you might not know exactly where to start. Here are a few easy steps that should cover everything you need [...]
Could you unknowingly be sending spam?! Don’t freak out. Let’s look at the top 5 key points that make an email spam, starting with the biggest red flags, and what you can do to de-spam your campaigns.
The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]
Good Emails get Good Results A properly designed email will achieve higher click-thru rates and overall responses to your calls to action. Designing email differs from designing webpages; we are [...]