Segmentation – A Must For Small Business
Targeting different types of customers allows any business – large or small – to deliver content that’s more meaningful to their contacts. Companies that master segmentation benefit from [...]
Ways to Increase Your Opens Without Changing Your Subject Lines
Remember when you first started your email marketing program and were excited about a different way of building relationships with your customers – until you realized that a decent open rate [...]
How to Easily Re-Start Your Email Marketing Plan
Has it been awhile? We understand. Re-starting an email marketing plan is daunting, and you might not know exactly where to start. Here are a few easy steps that should cover everything you need [...]
Email Strategies to Get Butts In Seats
What’s the best strategy for sending email invitations to your list of contacts to get them to register or RSVP for your event? Getting started with the first send: Don’t treat [...]
Are you sending spam and don’t know it?
Could you unknowingly be sending spam?! Don’t freak out. Let’s look at the top 5 key points that make an email spam, starting with the biggest red flags, and what you can do to de-spam your campaigns.
Open Your Email – What’s in it For Me?
The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]
TVEyes Case Study – Is My Email Too Long?
Trying to determine if your email campaign is too long requires some investigating. And, the right length for your company’s emails may not be the right length for another company’s.
Email Design Checklist
You’ve just been assigned the task of designing your company’s newsletter. If it’s your first or you’ve lost count as to how many, take comfort that every great newsletter [...]
Folders are Coming!
On Wednesday, November 26, 2014, OpenMoves will be launching a way to keep campaigns, templates, reports, segments and programs better organized. Folders are coming! This feature has been a [...]
Does your email look better than your website?
Good Emails get Good Results A properly designed email will achieve higher click-thru rates and overall responses to your calls to action. Designing email differs from designing webpages; we are [...]
