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Author Archive for: "Paul Hyman"
Paul Hyman
  • SEO
  • PPC
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Blog Topics
10 Tips For Subject Lines That Work!
By Paul Hyman
In Email Marketing, Optimization
Posted July 6, 2017

10 Tips For Subject Lines That Work!

Subject lines can’t be written casually. There’s a real science behind writing a great subject line.. Here are eight pointers to get you started on the road to effective subject line writing:

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PSSSSST! Want Some E-Newsletter Tips?
By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted February 11, 2015

PSSSSST! Want Some E-Newsletter Tips?

Need tips for great e-mail campaigns? There's a genre of content that's fairly easy to generate and that will keep your readers entertained, informed, and looking forward to your next issue. It's [...]

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By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted June 20, 2013

Want To Write An E-Newsletter? It’s Not All On You!

Writing an e-newsletter doesn’t have to fall entirely on your shoulders --nor on the shoulders of your team. We suggest you try this strategy instead …

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By Paul Hyman
In Email Marketing, Optimization
Posted December 6, 2012

Got Personality? Infuse Your Emails With Some Too!

Writing for an e-newsletter is not the same as writing for a Web site. No? What’s different about it? Glad you asked … … according to a study we stumbled across the other day, readers of [...]

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By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted May 16, 2012

63% of B2B Marketers Can't Be Wrong!

Sure, we here at OpenMoves believe it’s important for every successful business – or business that aspires to be successful – to reach out to their customers and prospects with their own [...]

READ MORE
By Paul Hyman
In Email Marketing, OpenMoves Email System
Posted February 9, 2012

How To Create A Really Well-Written E-Newsletter

Frankly, I’m embarrassed. Not for myself, mind you, but for the person who wrote the e-newsletter I just read. It came from a really well-respected acupuncturist I know and his goal was a [...]

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10 Tips to Improve Subject Lines
By Paul Hyman
In Email Marketing, Optimization
Posted July 18, 2010

10 Tips to Improve Subject Lines

You slave away perfecting your email newsletter, but subject lines are often an afterthought. Yet, they are arguably one of the most important pieces of writing you can do, because if the subject [...]

READ MORE
By Paul Hyman
In Business Insights
Posted June 13, 2010

A Voice-Driven Web for the Developing World

A farmer in Gujarat, India accesses agricultural information on the Web via a cell phone. Those of us who take the Internet for granted would have a hard time imagining what life would be like if [...]

READ MORE
By Paul Hyman
In Case Study, Email Marketing
Posted June 6, 2010

The Power of Personalization

All aspects of digital marketing can be effective tools, but their ultimate power is revealed when efforts are integrated. That’s why we’re running this series of case studies on our [...]

READ MORE
By Paul Hyman
In Email Marketing, Holidays
Posted January 18, 2010

E-Marketing Resolutions

Happy New Year from OpenMoves!  What are your New Year’s resolutions?  We’re not talking about eating healthier or exercising more (although those are very important) [...]

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