The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]
By Neil Keefe
As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]
Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.
Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]
With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]
By Greg DiFalco
It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]
How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.