Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.
Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]
With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]
Sparx Hockey is an innovative startup offering a unique at-home skate sharpener used by hockey players ranging from competitive youth players to olympic athletes and NHL pros. Sparx offers game [...]
By Greg DiFalco
It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]
How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.
By Lisa Green
As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]
Nitro College operates primarily as an educational resource but generates revenue through referral relationships with some of America’s largest student loan banks. When a user clicks from Nitro [...]