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New Advanced Segments in Google Analytics
By Brian Cooper
In SEO, Technical SEO
Posted September 17, 2013

New Advanced Segments in Google Analytics

Google has made significant changes to the Advanced Segments tool in the Analytics Dashboard that include both new functionality and reorganization of the old interface and functions.

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By Brian Cooper
In SEO
Posted June 12, 2013

A Conversation with Andrew Hazen

Andrew Hazen is a Long Island serial entrepreneur. He is a lawyer and a digital marketer by trade, and the founder of a Long Island digital marketing firm. His latest project is LaunchPad – a [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted March 13, 2013

How to Use On-Site Search for Lead Generation and SEO

Tracking how visitors use on-site search can lead to all kinds of SEO riches. Understanding what people search for on your site can highlight a hole in your regular navigation. Or, it may also [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted November 29, 2012

There are 2 Googles – Which Should You be Listening To?

What Google says and what Google does are not always equivalent. This is the reason that black hat SEO exists alongside white hat SEO. But make no mistake about it – white hat SEO is more [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted September 20, 2012

SEO Fundamentals – Simplified

Doing business online you know that SEO, or “search engine optimization,” is essential to your success. But many people also believe that SEO is a complex and art that necessitates following a [...]

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By Brian Cooper
In Checklists and Cheet Sheets, SEO
Posted July 9, 2012

2 Web Traffic Statistics You Should Be Tracking

Of course we all want to beef up the traffic to our Web sites, especially traffic from natural or organic search. But let me back up a minute. Do you even use any analytics package on your Web [...]

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By Brian Cooper
In SEO, Technical SEO
Posted May 23, 2012

The Google Knowledge Graph – SEO is Dead, Again?

Google recently announced its new Knowledge Graph and the SEO blogosphere and twittersphere are abuzz. What does the Knowledge Graph mean for you and for SEO? Google’s goal is to provide the best [...]

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By Brian Cooper
In SEO, Technical SEO
Posted May 3, 2012

How to Avoid Duplicate Content on Ecommerce Web Sites

Duplicate content is a particularly difficult problem for many ecommerce web sites, especially those that are large store fronts who are not actually manufacturers themselves. Duplicate content [...]

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By Brian Cooper
In SEO, SEO Strategy
Posted March 29, 2012

Talmudic SEO

I’m guessing you never thought you’d be coming to our blog for a lesson in Talmud, the ancient Rabbinic texts that interpret the Bible. But stay with me please. If you care about [...]

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By Brian Cooper
In SEO, SEO Content
Posted February 2, 2012

Google Keyword Cloud – Another New Visual Analytics Tool

A while ago, I wrote about a new Google Analytics Visual Flow Tool. Now I want to alert you to yet another excellent, new visual tool in the new version of Google Analytics. This tool is the [...]

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