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By Brian Cooper
In SEO, SEO Content
Posted November 28, 2011

Fresh Web Site Content and SEO

How Often Should You Update Your Web Site? In a recent announcement on Google’s Official Blog, Google says, search results are like warm cookies right out of the oven – the fresher the better. In [...]

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By Brian Cooper
In SEO, Technical SEO
Posted October 27, 2011

New Analytics Visual Flow Tools Announced by Google

Google just announced a new tool in the Google Analytics kit, called “Flow Visualization.” It is designed to help you better understand visitor paths through your site and will likely be [...]

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By Brian Cooper
In On-Page SEO, SEO
Posted September 20, 2011

PDF Optimization: How Does Google Handle PDFs, How Should You?

Are PDFs good for SEO? Does Google, or Googlebot, crawl PDFs and index them? Do PDF documents rank in Google search results as well as HTML pages? These are good questions which I’m sure you have [...]

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By Ronen Yaari
In Checklists and Cheet Sheets, SEO
Posted August 31, 2011

Keep Your Website Fresh… With a CMS, Like WordPress

If your website looks like it has cobwebs hanging from the navigation bar, it may be time to update your site with some fresh content. The only reason your customers and prospects will return to [...]

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By Brian Cooper
In Local SEO, SEO
Posted August 22, 2011

Google’s Giveaway: Free SEO-Optimized Web Sites for The Taking – Claim Yours Today!

Claim your free business listing on Google Places, today, as part of your local SEO strategy. And it’s not just Google, by the way. Yahoo! and Bing both offer similar local listings for free. If [...]

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By Brian Cooper
In SEO, Technical SEO
Posted July 12, 2011

Quick SEO Fix: Set Your Preferred Domain (Or, URL Canonicalization)

Say your Web site domain is “exampledomain.com.” If a user enters “www.exampledomain.com” or “exampledomain.com” without the “www,” do both work as is? If so, you have a problem.

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By Brian Cooper
In SEO, SEO Strategy
Posted April 8, 2011

Don’t Watch Google – Watch What Google Watches

Are You an Algorithm Chaser? How do you stay on top of SEO best practices today? How do you keep Google – and your readers – happy? Some people are always chasing the algorithm – they follow [...]

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By Brian Cooper
In SEO, SEO Content
Posted March 10, 2011

Are You Blogging Yet? Why Not?

Incredibly, it was BIG news recently that JC Pennywas exposed as having invested in a vast, inauthentic link-building scheme in an attempt to fool

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By Brian Cooper
In Link Building, SEO
Posted February 15, 2011

The Ugly Side of Link Building

In Saturday’s New York Times, in a piece called The Dirty Little Secrets of Search, J.C. Penny — not a small firm — is outed for buying hundreds of links in an extensive [...]

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By Rose Lanaro
In Email Marketing, SEO, Social Media
Posted October 11, 2009

Business Blogging Basics

Blogs have gone from shiny new toy to a staple in many businesses’ communications plan. However, a Forrester Research report showed that most corporate blogs are “dull, drab, and don’t stimulate [...]

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