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Blog Topics
Case Study: RFID Journal Recovered 22% Abandoned Registrations
By Amir Chitayat
In Cart Abandonment
Posted January 9, 2014

Case Study: RFID Journal Recovered 22% Abandoned Registrations

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10 Best Practices to Optimize Your Landing Page
By Amir Chitayat
In Email Marketing, Optimization
Posted September 3, 2013

10 Best Practices to Optimize Your Landing Page

If you are driving traffic to your website and it’s all winding up on your home page that may be the reason why you’re not converting them. A home page isn’t usually the best landing page! Here [...]

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By Amir Chitayat
In Email Marketing, Optimization
Posted June 26, 2013

What are the Most Effective Tactics for Lead Generation?

A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while [...]

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Maximize Your ROI With Triggered Emails
By Amir Chitayat
In Email Marketing, Optimization
Posted May 24, 2013

Maximize Your ROI With Triggered Emails

What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails [...]

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Cart Abandonment Best Practices
By Amir Chitayat
In Email Marketing, Optimization
Posted April 23, 2013

Cart Abandonment Best Practices

Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday [...]

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By Amir Chitayat
In Email Marketing, Mobile Optimization
Posted April 6, 2013

Smartphone Update: iPhone vs Android Open Rates

The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, [...]

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By Amir Chitayat
In Email Marketing, Optimization
Posted January 15, 2013

Your 2013 Email Marketing Checklist

Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of [...]

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By Amir Chitayat
In Email Marketing, Optimization
Posted December 20, 2012

Improve Your Conversion Rate – 7 Best Tips of 2012

As the year is coming to a close we wanted to share with you our most popular blog posts of the year on improving your conversion rate. These top posts of 2012 look at how to best use email, PPC, [...]

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By Amir Chitayat
In Email Marketing, Optimization
Posted October 4, 2012

30% of Ecommerce Repeat Purchases Come from Email Marketing

“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester [...]

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By Amir Chitayat
In Email Marketing, Re-engagement
Posted September 13, 2012

When You Need To Say You Are Sorry

Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their [...]

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