As we enter 2023, it’s important for businesses to consider their email marketing strategies in order to remain competitive and effectively reach their target audience. In today’s [...]

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

I’m a certified email geek but apparently I’m not alone. At the first annual Email Design Conference (TEDC13), Litmus invited the London, San Francisco and Boston Metro communities in three [...]

How do your prospects and customers read your email? If more than 20% of your readers are using mobile to read your email, it may be time to re-think your design strategy.