Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

The General Data Protection Regulation (GDPR) is a new European Union Regulation concerned with the protection and free movement of personal data and the rights of individuals, including [...]

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

Feeling ready for the challenge ahead but nervous about what you need to move over and how? Don’t worry, we’ve got you covered! No matter the scale of your business and the volume of [...]

While you’re sleeping, your emails can be running automatically. Setting up automation programs to run in the background is much easier than you think. Welcome, birthday, anniversary and [...]

What kind of content gets my contacts clicking through? How can I optimize the time customers spend reading newsletters to generate the healthiest ROI? Here are some tips and latest email [...]