How to Promote YouTube Videos in Google AdWords
How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.
How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.
Google Shopping has evolved so much over the years. It used to be called Google Base, and you didn’t need to pay to get your website’s product feed to show on Google. But, as of 2014, submitting [...]
Last time, we told you about “Reaching Similar Audiences with Remarketing” in Google AdWords. This enables you to find people who share characteristics with your site visitors. By adding [...]
If you want to take remarketing to the next level, you need to try targeting Google’s “Similar Audiences.” This will open up a whole new world of potential customers for your website!
Tracking phone call leads can be a nightmare. Luckily, there are various tools available for tying phone calls to specific lead sources. This article reviews how to do this in your Pay-Per-Click [...]
It’s not too late to adjust your paid advertising strategy to account for the holidays. But make smart decisions so that the budget increase you authorize will be especially profitable!
Looking to supplement your PPC results? Then how about giving Bing Ads a turn. Considered by many to be Google AdWords’ younger brother, Bing Ads like to mimic its older brother in every way, [...]
In this series of articles, we'll explore what it takes to set up an effective PPC campaign and how you can generate a positive ROI for your business without breaking the bank. You can have a [...]
Google ad extensions are essentially “add-on” features that can improve the look and feel of your ads, improve click-through, and help convert customers more effectively.
PPC, or Pay-Per-Click, is aptly named: you pay every time someone clicks your ad on Google or on partner sites. In the old days of PPC, paying for clicks was built on a [...]
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