Which Lists Received My Email?
After you have sent out a number of campaigns, you may forget which address books have been sent specific campaigns. With all the great bells and whistles we’ve built into OM3, we’ve [...]
Segment Your Address Book Contacts
What are segments? Good email marketing relies on sending relevant content to your contacts. To simplify the process of finding the right contacts for a campaign, we have two types of lists for [...]
How ESPs Manage Hard Bounces
An OpenMoves customer recently telephoned and expressed concern that our hard bounce reporting was inaccurate. Having only just become our customer, and having come from another Email Service [...]
The Personalized Email Experience
Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about [...]
Spring Training
Whether your marketing team is at the Rookie level or in the Major Leagues, now is the time to step up to the digital plate and play ball! Digital media are integral parts of any marketing [...]
Email Newsletter Etiquette
Have you ever sent off an email response in the heat of the moment… replied when you meant to forward… not used spell check and sent off a doozie? Email etiquette and best of breed email [...]
