Cart Abandonment Best Practices
Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday [...]
Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday [...]
Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social [...]
We all know that engaged customers mean repeat visits and ultimately repeat business. Engagement is the Holy Grail for online marketing. When email marketers talk of engagement they are usually [...]
Now it's time to test your email-speak. Terms like A/B split, CAN-SPAM, firewall, mailto, phishing, and suppression file are probably all quite familiar to you. How what about Bayesian filter, [...]
Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of [...]
In this second, end-of-year roundup, we offer you here some of our best posts of 2012 on ecommerce best practices and strategies. We recall a number of posts on ecommerce and email [...]
As the year is coming to a close we wanted to share with you our most popular blog posts of the year on improving your conversion rate. These top posts of 2012 look at how to best use email, PPC, [...]
Writing for an e-newsletter is not the same as writing for a Web site. No? What’s different about it? Glad you asked … … according to a study we stumbled across the other day, readers of [...]
“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester [...]
Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]
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