Email Marketing Still King of ROI
Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]
Email Marketing Best Practices for e-Commerce
Wonder what online retailers are using to generate more business using their email marketing? In a recent research study, Return Path, an email certification provider, evaluated 45 different [...]
Do You Have an Email Marketing Plan for 2012?
Fellow email marketers it’s 2012. Do you have a plan? A well-defined email marketing plan that includes email strategy, review, focus, content, and budget ensures your regular mailings are [...]
9 Tips on A/B Split Tests
It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, [...]
Focus on the Target
Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]
Don't Throw Your Metrics against the Wall
You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]
