Social Media Marketing

Nowadays, the predominant social media marketing structure relies a lot on promoted (paid) posts. They are a great tool for businesses to get extra awareness for the content they publish. [...]

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

While platforms are battling for the video space, a retail giant is sticking to images and looking to gain the social media shopping market. And they have the upper hand on that. Amazon Posts is [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]