Social Media Marketing

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

While platforms are battling for the video space, a retail giant is sticking to images and looking to gain the social media shopping market. And they have the upper hand on that. Amazon Posts is [...]

"Tell me why your business should be on TikTok without telling me why your business should be on Tiktok. There are two types of people on the web. The ones who get this sentence and the ones who [...]

Custom Audiences are built upon the cleanest, authentic data available: first-hand information directly from your customers! In an increasingly crowded and competitive marketing space, utilizing [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]