Social Media Marketing

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]

A new decade promises an array of exciting innovations in social media, and brands big and small can look forward to a smorgasbord of new features. The key is knowing where to focus and how to [...]

If you are new to Twitter, you may have a few basic questions on how best to use this social media giant. Twitter has 126 million daily users and while you may be number 126 million and one, we’d [...]

Nitro College operates primarily as an educational resource but generates revenue through referral relationships with some of America’s largest student loan banks. When a user clicks from Nitro [...]

When a consumer decides to make a significant purchase, they usually research the product or company through the Internet. They start with a Google search on the brand, then the company’s website [...]

Like an up and coming rookie in the Big Leagues, LinkedIn is distinguishing itself as a go-to source for generating new B2b advertising leads with highly focused audiences. Any B2B robust paid [...]

On April 12, Google added the following line to their maps reviews policy: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” This is of [...]