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Blog Topics
Three YouTube Targeting Strategies To Drive Conversions
In Google Ads | Social Media Marketing
Posted

Three YouTube Targeting Strategies To Drive Conversions

By Lisa Green

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

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Two Facebook/Instagram Ads Platform Changes With Big Impact this Q4
In PPC and Remarketing | Social Media Marketing
Posted

Two Facebook/Instagram Ads Platform Changes With Big Impact this Q4

By Alex Swerdlow

The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

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Facebook Ads in Uncertain Times
In PPC and Remarketing | Social Media Marketing
Posted

Facebook Ads in Uncertain Times

By Neil Keefe

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

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How Gurhan Jewelry Hit An All-Time Revenue High in April 2020
In PPC and Remarketing | Social Media Marketing
Posted

How Gurhan Jewelry Hit An All-Time Revenue High in April 2020

By Alex Swerdlow

Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]

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A Simple Introduction to the TikTok Ads Platform
In Social Media Marketing
Posted

A Simple Introduction to the TikTok Ads Platform

By Neil Keefe

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

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COVID-19 Social Media Strategy For Continuity & Growth
In Coronavirus | Social Media Marketing
Posted

COVID-19 Social Media Strategy For Continuity & Growth

By Melissa Monette

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]

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5 Social Media Trends You Can’t Afford To Ignore
In Social Media Marketing
Posted

5 Social Media Trends You Can’t Afford To Ignore

By Melissa Monette

A new decade promises an array of exciting innovations in social media, and brands big and small can look forward to a smorgasbord of new features. The key is knowing where to focus and how to [...]

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New to Twitter? Frequently Asked Questions to Get You Started
In Social Media Marketing
Posted

New to Twitter? Frequently Asked Questions to Get You Started

By Therese Montanile

If you are new to Twitter, you may have a few basic questions on how best to use this social media giant. Twitter has 126 million daily users and while you may be number 126 million and one, we’d [...]

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Case Study: Nitro College – Lead Gen for Higher Education
In PPC and Remarketing | Social Media Marketing
Posted

Case Study: Nitro College – Lead Gen for Higher Education

By Alex Swerdlow

Nitro College operates primarily as an educational resource but generates revenue through referral relationships with some of America’s largest student loan banks. When a user clicks from Nitro [...]

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SM Statistics You Should Think About
In Social Media Marketing
Posted

SM Statistics You Should Think About

By Therese Montanile

When a consumer decides to make a significant purchase, they usually research the product or company through the Internet. They start with a Google search on the brand, then the company’s website [...]

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