Social Media Marketing

Nowadays, the predominant social media marketing structure relies a lot on promoted (paid) posts. They are a great tool for businesses to get extra awareness for the content they publish. [...]

Amongst Paid Media channels, Paid Social can be perhaps the most difficult to evaluate in terms of performance and overall contribution to a business. Traditional metrics measured by channel [...]

While platforms are battling for the video space, a retail giant is sticking to images and looking to gain the social media shopping market. And they have the upper hand on that. Amazon Posts is [...]

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]

Is Google Plus dead? As a social media network, yes — as a powerful tool in your SEO strategy Google Plus is alive and well. Google Plus launched in June 2011 as a small social network fighting [...]

I knew a guy. Just for a few months while working together, but long enough to call him a friend. We talked about his family, my international traveling (he didn’t do much of that), we worked, [...]

Setting your business up for social marketing success involves working from the inside out. You will need a qualified Social Marketing director to take organizational ownership of the social [...]