COVID-19 Social Media Strategy For Continuity & Growth
Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]
5 Social Media Trends You Can’t Afford To Ignore
A new decade promises an array of exciting innovations in social media, and brands big and small can look forward to a smorgasbord of new features. The key is knowing where to focus and [...]
Social Media Pet Peeves
Whichever social media platform you use, if you’ve ever spent more than an hour per day then, I’m certain you can come up with a list of annoyances. As someone who lives, breathes and sleeps [...]
Social Media and Google: A Powerful Social Media Combo
Let’s go back to the basics and examine the backbone of this powerful social media combo.
Remember Bill
I knew a guy. Just for a few months while working together, but long enough to call him a friend. We talked about his family, my international traveling (he didn’t do much of that), we worked, [...]
Hug Your Haters: A Social Marketing Case Study
During his keynote at Social Media Marketing World this year, Jay Baer proclaimed that “by 2020, customer experience will overtake price as the key brand differentiator.” He explained [...]