Email Marketing Still King of ROI
Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]
Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]
When you review your email marketing stats have you noticed that iPhone users typically show higher email open rates than Android phones? Given that Android phones have 3X more market share in [...]
Yesterday I attended the Email Live conference in NYC and listened to lots of email experts and wanted to share with you a few pearls. Email is alive and well To me it’s obvious that email [...]
Is resending an e-newsletter or an e-blast good practice? The simple answer is YES and it can be as easy as flicking a switch. Resending an email to those recipients that did not engage with you [...]
Wonder what online retailers are using to generate more business using their email marketing? In a recent research study, Return Path, an email certification provider, evaluated 45 different [...]
Are you using your company’s LinkedIn page effectively? If you are a B2B business you may have a company page but you should now step it up with some new functionality that was recently released [...]
Are email and search still as important as you think? With all the hype about social media let’s take a look at some of the basic online usage for email and search. A recent report from Pew [...]
Want to convert readers into clickers and clients? Here are some best practices for B2C that may turn email into business. Purity Products, a NY based provider of supplements, are active email [...]
The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]
Have you ever clicked on a link in your email or Web site and been sent to a PDF page for more information? Hopefully you had the latest Adobe plug-in and some extra time to wait for the PDF doc [...]
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