It’s called “video email” and over the last two years it’s become a reality with the introduction of HTML 5 – long enough that it’s now a proven technology but not too long to still impress your [...]

Great news for email marketers. Google has announced changes that will likely cause an increase in unique open rates for Gmail users! They are re-writing image links and effectively hosting them [...]

How do your prospects and customers read your email? If more than 20% of your readers are using mobile to read your email, it may be time to re-think your design strategy.

I was drawn to the 2013 Burning Man festival in Nevada – the mecca for burners -- because I love the combination of desert and fires. But once there, I also realized that the underlying [...]

Having a solid mobile version of your email or e-blast is essential. New email coding techniques, can deliver both desktop & mobile-friendly versions of your email directly to your subscribers.