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Blog Topics
By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted June 20, 2013

Want To Write An E-Newsletter? It’s Not All On You!

Writing an e-newsletter doesn’t have to fall entirely on your shoulders --nor on the shoulders of your team. We suggest you try this strategy instead …

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By Ronen Yaari
In Email List/Newsletter, Email Marketing
Posted July 10, 2012

David vs. Goliath: Tips On Leveling The Playing Field

You’re David – the Small Businessperson – just starting out in competition with Goliath Ltd., the hulking corporation down the block which may be in the same industry as you, but that’s where the [...]

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By Amy Chan
In Email List/Newsletter, Email Marketing
Posted June 27, 2012

Is Your Email DMARC Compliant?

Earlier this year, a group of major technology companies including Google, Facebook, and Microsoft drafted a new specification for email protection to help reduce email abuse. It’s called DMARC, [...]

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By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted May 16, 2012

63% of B2B Marketers Can't Be Wrong!

Sure, we here at OpenMoves believe it’s important for every successful business – or business that aspires to be successful – to reach out to their customers and prospects with their own [...]

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By Mary Kaufman
In Email List/Newsletter, Email Marketing
Posted November 8, 2011

Email Newsletter Etiquette

Have you ever sent off an email response in the heat of the moment… replied when you meant to forward… not used spell check and sent off a doozie? Email etiquette and best of breed email [...]

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By Mary Kaufman
In Email List/Newsletter, Email Marketing
Posted October 11, 2011

What is Social Email?

If managed properly, social email exchanges information between your email marketing database and social media sites to help serve your subscribers just their cup of tea. Social Email Definition [...]

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By Mary Kaufman
In Email List/Newsletter, Email Marketing
Posted August 16, 2011

Stuck in a Rut?

Have your email newsletters become so formulaic and routine that you could do them in your sleep? If that’s the case, you risk putting your readers to sleep. When you send the same thing [...]

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By Amir Chitayat
In Email List/Newsletter, Email Marketing
Posted July 18, 2011

Anatomy of an Email Blast

Want to convert readers into clickers and clients? Here are some best practices for B2C that may turn email into business. Purity Products, a NY based provider of supplements, are active email [...]

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By Ronen Yaari
In Email List/Newsletter, Email Marketing
Posted July 9, 2011

Top 5 Tips for E-Newsletter Content

What are the top five tips for killer e-newsletter content? If you're like me, you salivate at the direct marketing approach to solving a problem. You're looking for an answer you can quickly [...]

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By Amir Chitayat
In Email List/Newsletter, Email Marketing
Posted July 9, 2011

Blogging and Email: Joined at the Hip

The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]

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