Why does one email campaign perform better than another? There’s an easy way to find out… and the answer is testing. Testing is the best way to discover what does and doesn’t work for your [...]

Remember when you first started your email marketing program and were excited about a different way of building relationships with your customers – until you realized that a decent open rate [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

Has it been awhile? We understand. Re-starting an email marketing plan is daunting, and you might not know exactly where to start. Here are a few easy steps that should cover everything you need [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

Subject lines can’t be written casually. There’s a real science behind writing a great subject line.. Here are eight pointers to get you started on the road to effective subject line writing:

What kind of content gets my contacts clicking through? How can I optimize the time customers spend reading newsletters to generate the healthiest ROI? Here are some tips and latest email [...]

What’s the best strategy for sending email invitations to your list of contacts to get them to register or RSVP for your event? Getting started  with the first send: Don’t treat [...]

How to turn shopping cart abandonment clients into customers. Browse abandonment automated emails will improve web site conversion rates for e-commerce, lead- generation, nonprofits, event [...]

As email marketers we’re constantly striving to increase open rates, write the best subject lines and get keep our readers engaged. It’s also important to guide your readers with [...]