3 Steps to E-commerce Conversion Optimization
E-commerce success is primarily measured in sales or “conversions.” So a good percentage of your time is most likely focused on finding ways to boost sales. Typically, we apply a broad, brute [...]
Cart Abandonment Best Practices
Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday [...]
Direct Mail Can Complement Your Digital Strategy — with Postcards!
Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social [...]
Email Engagement Leads to Revenue
We all know that engaged customers mean repeat visits and ultimately repeat business. Engagement is the Holy Grail for online marketing. When email marketers talk of engagement they are usually [...]
How Well do you Speak Email?
Now it's time to test your email-speak. Terms like A/B split, CAN-SPAM, firewall, mailto, phishing, and suppression file are probably all quite familiar to you. How what about Bayesian filter, [...]
Your 2013 Email Marketing Checklist
Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of [...]
Best Ecommerce and B2C Posts of 2012
In this second, end-of-year roundup, we offer you here some of our best posts of 2012 on ecommerce best practices and strategies. We recall a number of posts on ecommerce and email marketing, a [...]
Improve Your Conversion Rate – 7 Best Tips of 2012
As the year is coming to a close we wanted to share with you our most popular blog posts of the year on improving your conversion rate. These top posts of 2012 look at how to best use email, PPC, [...]
