Many times when designing an email, we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Mobile optimization is one of those fuzzy areas of email design: some brands [...]

Remember when you first started your email marketing program and were excited about a different way of building relationships with your customers – until you realized that a decent open rate [...]

The General Data Protection Regulation (GDPR) is a new European Union Regulation concerned with the protection and free movement of personal data and the rights of individuals, including [...]

B2B marketers are gearing up to maximize on their ROI for email marketing automation. With traditional programs like the welcome series becoming a routine facet of every digital marketing team’s [...]

It’s seems very easy, right? Create a campaign and send it. But what about testing? I’m not talking about just “previewing” the campaign… but actually sending [...]

Has it been awhile? We understand. Re-starting an email marketing plan is daunting, and you might not know exactly where to start. Here are a few easy steps that should cover everything you need [...]

For a non-profit, email marketing is the most effective way to build relationships and get attention from people who are most interested. Subscribers sign up for your email marketing because they [...]

Did you know that over 68% of emails are read on a mobile device? If you are using a smartphone, you probably noticed that more and more emails look differently on your phone versus your desktop. [...]

Subject lines can’t be written casually. There’s a real science behind writing a great subject line.. Here are eight pointers to get you started on the road to effective subject line writing:

Feeling ready for the challenge ahead but nervous about what you need to move over and how? Don’t worry, we’ve got you covered! No matter the scale of your business and the volume of [...]