Email Marketing Best Practices for e-Commerce
Wonder what online retailers are using to generate more business using their email marketing? In a recent research study, Return Path, an email certification provider, evaluated 45 different [...]
Wonder what online retailers are using to generate more business using their email marketing? In a recent research study, Return Path, an email certification provider, evaluated 45 different [...]
Fellow email marketers it’s 2012. Do you have a plan? A well-defined email marketing plan that includes email strategy, review, focus, content, and budget ensures your regular mailings are [...]
It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, [...]
Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]
You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]
As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via [...]
You slave away perfecting your email newsletter, but subject lines are often an afterthought. Yet, they are arguably one of the most important pieces of writing you can do, because if the subject [...]
It’s important to keep evolving your creative executions, but it’s not always clear which direction will resonate best with your customers. So next time you’re presented with several options, [...]
As an email marketer, you are constantly striving to meet your objectives. But of course, those objectives vary from organization to organization and even from team to team. Marketing [...]
Many think if they build a website, visitors will come. Well, yes… they will, if you’ve done a few key things: · Set up your meta tags. [...]
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