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Father’s Day Digital Marketing Tips

fathers day marketing

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There is no doubt Father’s Day (Sunday June 15th) represents an ever growing online retail sales opportunity. All online sales indicators are up this year so a seasonal promotion maybe in order. Here are 6 tips for making this year’s Father’s day an online bonanza

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Read MoreMay 22, 2014

The 8 Essential Steps to Effective SEO on a New Site

web planning

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It’s much easier to bake SEO in from the start than to retrofit it later. Follow these 8 essential steps to a successful SEO strategy: Keyword Discovery, Plan your Content Strategy, Prioritize your Content, Plan Effective Calls-to-Action…

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Read MoreApril 29, 2014

Pay Per Click Advertising- An Introduction

Pay Per Click

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In this series of articles, we’ll explore what it takes to set up an effective PPC campaign and how you can generate a positive ROI for your business without breaking the bank. You can have a small business with minimal web presence, yet your ads can show on Google 1st page alongside powerhouses like Amazon and eBay, and still generate a positive return on investment!

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Read MoreApril 22, 2014

Gmail News: A New Way to View Promotions

Google grid view

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Ever wish your subscribers could view your promotional content prior to opening your email? Introducing Gmail’s new presentation view! This latest trial feature from Google is going to change the face of email marketing – literally. Think of it as, Pinterest meets email…

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Read MoreApril 7, 2014

Tips For Correct Usage Of Images

copycat

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Tips For Correct Usage Of Images. In the good old days, before our production editor got on our case, we would have picked one of those images, copied it, and, voila! Our best advice is DON’T DO IT! Current Fair Use image copyright laws say you are financially liable for posting copyright images.

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Read MoreMarch 24, 2014
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