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Remarketing: A Powerful E-Marketing Tool You Need To Try

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Imagine an e-marketing tool that enables your ads to follow your customers or prospects around the Web, ensuring that your company’s products and services stay “top of mind.” Then imagine that this tool is also likely to increase your conversion …

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Read MoreFebruary 21, 2014

Email List Segments Improve Deliverability & Engagement

Email Soft bounce

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Deliverability in the email world is very complex. An email provider (i.e. AOL) may block your campaign or only allow a certain percentage through to the intended recipients because a large number of your email addresses are no longer valid. After segmenting a few clients’ lists that had deliverability issues with high soft bounce rates pertaining to large email clients, the deliverability rate increased immediately by 5%.

Read MoreFebruary 17, 2014

Video Emails Are Ready For Prime Time!

Video Email

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It’s called “video email” and over the last two years it’s become a reality with the introduction of HTML 5 – long enough that it’s now a proven technology but not too long to still impress your readers. That’s because a recent study shows that only 25% of marketers have used video email, most likely because of security fears or lack of awareness. The time is right to start experimenting with video in your email.

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Read MoreFebruary 8, 2014

When Do People Open Their Emails?

Email and Time

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If your business sends emails on a regular basis, then you must have asked yourself: What is the shelf life my emails and when are people actually opening them? Let’s examine data from 10 billion emails over 12 months to learn the truth behind email open rates and the best send times.

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Read MoreFebruary 5, 2014

SEO Strategies for 2014

SEO in 2014

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It’s time to plan for SEO success in the New Year. The very first thing you need to do for your 2014 SEO plan is have a good idea as to what’s been working for you and what hasn’t. Then, give some thought to recent Google updates and algorithm changes — and the impact these could have on your rankings. From there you want to make sure to track your key landing pages, target the right keyword phrases, offer content with unique value and …

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Read MoreFebruary 1, 2014
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