Is Dynamic Content for You?
Why Dynamic Content? What if you wanted to send your monthly newsletter and vary the message automatically, depending on who is receiving it? Let’s say you wanted to change the main [...]
Google Priority Inbox. Why Should You Care?
How many of your email subscribers use Gmail? If your business is B2C it's likely that many do. Let's talk about Gmail's new priority inbox and how it can affect your email effectiveness.
Social Sharing Has Arrived in OM2
In case you didn’t know it, social media is here to stay, and we’re here to help you integrate social media into your email communications. Welcome to Social Email 1.0. In an effort to [...]
A or B? Test and See!
It’s important to keep evolving your creative executions, but it’s not always clear which direction will resonate best with your customers. So next time you’re presented with several options, [...]
Building a List Growth Strategy
Is one of your goals for this year to grow your email list? Before you start looking to rent or buy a list, realize that a successful list is not just about size, it’s about engagement. A large [...]
What is Digital Body Language?
In his book Digital Body Language, Steven Woods describes the transition in how people find and consume information, and how it is dramatically changing how sales and marketing teams do [...]
