Proposed Email Legislation
We previously discussed how important it is to make sure you’re compliant with the current CAN-SPAM regulations; check it out if you’re not sure. Yet that Act was passed in 2003 [...]
We previously discussed how important it is to make sure you’re compliant with the current CAN-SPAM regulations; check it out if you’re not sure. Yet that Act was passed in 2003 [...]
Ernan Roman, one of OpenMoves’ clients, is a direct marketing expert. He recently attended the DM Days conference and shared his insights with his readers in his most recent newsletter. [...]
Any business that sends email must comply with the CAN-SPAM* Act, established in 2003 to be the United States’ first national standards for the sending of commercial e-mail and requires the [...]
As an email marketer, you are constantly striving to meet your objectives. But of course, those objectives vary from organization to organization and even from team to team. Marketing [...]
Whether you’re first in line to get the next tech gadget or you’re standing on the sidelines waiting to see what happens when the hype fades, the iPad has everyone talking. Tablet [...]
If you’re reading this blog, chances are you are proactively trying to improve your email marketing planning, execution and results. While we offer a breadth of information here, we thought [...]
With Valentine’s Day approaching (it’s this coming Sunday in case you forgot!), it’s important to remember that the basic rules of relationships apply to customer relationships as well. As an [...]
Consumers are getting more savvy about ignoring or blocking traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail. Instead, they are [...]
We all know that email newsletters are a great way to keep in touch with your customers. But occasionally an issue arises that shows how email can be an incredible tool to swiftly and effectively [...]
Send Text as Backup Don’t make the mistake of sending only one version of your newsletter campaign. You can’t assume that all of your subscribers can or want to read HTML newsletters – for [...]
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