Social Sharing Has Arrived in OM2
In case you didn’t know it, social media is here to stay, and we’re here to help you integrate social media into your email communications. Welcome to Social Email 1.0. In an effort to [...]
CAN-SPAM: A User’s Guide
Any business that sends email must comply with the CAN-SPAM* Act, established in 2003 to be the United States’ first national standards for the sending of commercial e-mail and requires the [...]
A or B? Test and See!
It’s important to keep evolving your creative executions, but it’s not always clear which direction will resonate best with your customers. So next time you’re presented with several options, [...]
Top Email Marketing Objectives
As an email marketer, you are constantly striving to meet your objectives. But of course, those objectives vary from organization to organization and even from team to team. Marketing [...]
Email in an iPad World
Whether you’re first in line to get the next tech gadget or you’re standing on the sidelines waiting to see what happens when the hype fades, the iPad has everyone talking. Tablet [...]
Going on Spring Break? Set it and Forget It!
Scenario: You’ve planned a fun-filled spring break. But while you’re there, you find yourself with lots of little tasks to catch up on. And after you’ve posted a tweet, updated your Facebook [...]
