“M” is for Mom, May, and Mobile. 6 email marketing tips for your Mother's Day marketing campaigns that will make mom proud.

What are the key email marketing metrics and KPIs (Key Performance Indicators) you should look at to measure your email marketing success?

If you want to maximize your open rate you can try the new “Send Time Optimization” feature that allows you to send emails to subscribers based on their last open time.

Welcome Messages for B2C Work! Every email marketer worth his salt knows that the best time to develop a relationship with a prospect or client is when they have shown an [...]

Every year – starting with this one – we look at the best of automated email marketing. Entries come from these categories: Re-engagement, Unsubscribes, Welcome, Cart Abandonment, and [...]

Any email marketer knows that an ongoing email acquisition strategy is vital to keep your list steady and growing. Look at your list as a dynamic list that can ebb and flow.

One of the best ways to improve your email campaign results is through automated triggered emails. Our drag-and-drop Program Builder lets you create “what-if-then” simple to complex triggered [...]

Need tips for great e-mail campaigns? There's a genre of content that's fairly easy to generate and that will keep your readers entertained, informed, and looking forward to your next issue. It's [...]

You’ve just been assigned the task of designing your company’s newsletter. If it’s your first or you’ve lost count as to how many, take comfort that every great newsletter [...]

Valentine’s Day is one of the more short-lived holiday seasons, which means your marketing efforts don’t have a lot of time for waste or room for error. We've got 5 Valentine’s Day Email [...]