Facebook pay-per-click advertising is becoming more mainstream and effective as more brands leverage the platform to increase awareness, leads, and sales. The Facebook Ads platform — [...]

In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your [...]

Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean [...]

Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click [...]

With Google’s new Customer Match offering you can now remarket to your email subscribers

How can you promote your YouTube videos using Google AdWords? Our PPC expert walks you through the process.

Google Shopping has evolved so much over the years. It used to be called Google Base, and you didn’t need to pay to get your website’s product feed to show on Google. But, as of 2014, submitting [...]

Last time, we told you about “Reaching Similar Audiences with Remarketing” in Google AdWords. This enables you to find people who share characteristics with your site visitors. By adding [...]

If you want to take remarketing to the next level, you need to try targeting Google’s “Similar Audiences.” This will open up a whole new world of potential customers for your website!

Tracking phone call leads can be a nightmare. Luckily, there are various tools available for tying phone calls to specific lead sources. This article reviews how to do this in your Pay-Per-Click [...]