Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

In an earlier post I talked about ways to improve the performance of your Google Shopping campaign by applying segmentation options. You should not bid the same price for every item in your [...]

Google just launched a major change in the layout of the Google search results page (SERP) that has the search community talking! This change is big! So why did Google do it and what does it mean [...]

Here are some important Pay-Per-Click ad extensions you can use in your Google AdWords account. These will help improve the look and feel of your ads, provide a clearer message, improve click [...]

With Google’s new Customer Match offering you can now remarket to your email subscribers

Google Shopping has evolved so much over the years. It used to be called Google Base, and you didn’t need to pay to get your website’s product feed to show on Google. But, as of 2014, submitting [...]

Tracking phone call leads can be a nightmare. Luckily, there are various tools available for tying phone calls to specific lead sources. This article reviews how to do this in your Pay-Per-Click [...]

It’s not too late to adjust your paid advertising strategy to account for the holidays. But make smart decisions so that the budget increase you authorize will be especially profitable!