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Salesforce, MS Dynamics and more…
By Amy Chan
In Email Marketing, OpenMoves Email System
Posted March 14, 2017

Salesforce, MS Dynamics and more…

Did you know that OpenMoves can be integrated with various CRMs and eCommerce platforms? You can easily leverage your data from Salesforce, MS Dynamics or other CRM/eCommerce systems, and [...]

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Effective and Unique Call-to-actions
By Amy Chan
In Email Marketing, Optimization
Posted January 5, 2017

Effective and Unique Call-to-actions

As email marketers we’re constantly striving to increase open rates, write the best subject lines and get keep our readers engaged. It’s also important to guide your readers with [...]

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Holiday email marketing… and your lists
By Amy Chan
In Email List/Newsletter, Email Marketing
Posted December 8, 2016

Holiday email marketing… and your lists

It's that time of the year where increased email marketing and sales/promotions can be expected. However, before you start sending those holiday emails, make sure to make your lists and check [...]

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Give your Subscribers a Warm Welcome Email
By Amy Chan
In Email Marketing, OpenMoves Email System
Posted October 20, 2016

Give your Subscribers a Warm Welcome Email

Your welcome email is the first email that your customers receive from you. It is also a way to thank your customers and begin building a relationship with them; yet too many e-marketers miss [...]

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"Tag" your Campaigns & Links
By Amy Chan
In Email Marketing, OpenMoves Email System
Posted August 4, 2016

"Tag" your Campaigns & Links

While creating campaigns, you’ve probably come across the “tagging” feature and ignored it – but did you know that tagging is a very useful feature for many reasons [...]

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3 Easy Automated Emails
By Amy Chan
In Automation, Email Marketing
Posted June 16, 2016

3 Easy Automated Emails

Did you know you can easily set up triggered automated emails to go out after an event? Here’s how to set up three easy automated email campaigns to nurture your clients: For all automated [...]

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Collect Data on Your Customers’ Interests & Personalize
By Amy Chan
In Email Marketing, Optimization
Posted May 14, 2016

Collect Data on Your Customers’ Interests & Personalize

It doesn’t help to just batch and blast to your customers anymore. You need to customize and personalize their emails to get their attention – especially with all the junk mail cluttering the [...]

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Calculating Your Email Marketing ROI
By Amy Chan
In Email Marketing, OpenMoves Email System
Posted April 18, 2016

Calculating Your Email Marketing ROI

Have you ever wondered how much of a return an email campaign generated? How many leads were generated from your recent email campaign? Or webinar signups? Or sales and profits? Track & [...]

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Anatomy of a Cart Abandonment Email
By Amy Chan
In Email Marketing, Optimization
Posted March 23, 2016

Anatomy of a Cart Abandonment Email

More than 60% of website visitors abandon their shopping carts and a large percentage of them do not come back to complete their purchase which means lost sales. One of the most important parts [...]

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Get Personal with your E-Marketing
By Amy Chan
In Email Marketing, Optimization
Posted March 2, 2016

Get Personal with your E-Marketing

One of the best ways to get personal with your customers is to send personalized promotions and emails to your customers at the right time. Here are some quick and easy ideas to help increase [...]

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