When Emailing – Communicate With Your Own Style
In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So [...]
Recipe for an Email Invitation
Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]
Anatomy of an Email Newsletter
We previously posted an email design checklist, which covered overall design & style tips, including how to handle formatting, fonts and images. Great design is important, but you need to [...]
CAN-SPAM: A User’s Guide
Any business that sends email must comply with the CAN-SPAM* Act, established in 2003 to be the United States’ first national standards for the sending of commercial e-mail and requires the [...]
Email in an iPad World
Whether you’re first in line to get the next tech gadget or you’re standing on the sidelines waiting to see what happens when the hype fades, the iPad has everyone talking. Tablet [...]
Building a List Growth Strategy
Is one of your goals for this year to grow your email list? Before you start looking to rent or buy a list, realize that a successful list is not just about size, it’s about engagement. A large [...]
