Views, Forwards and Estimated Forwards
This article answers a question frequently asked about our engagement metrics: What are Views and Forwards and how are they different than Estimated Forwards? To understand the difference between [...]
The Skinny on Segmentation
One of the best methods to maximize results from your email campaigns is to segment your readers and send them relevant emails based on their data, actions or lack of actions, rather than treat [...]
How Can I Become CAN-SPAM Compliant?
If you are sending email or campaigns to email addresses within the United States, you are required to comply with the CAN-SPAM Act of 2003. The 2003 Act established national standards for the [...]
