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Blog Topics
Promoting Events with Email Marketing
By Ed Conolly
In Email Marketing, Optimization
Posted June 20, 2014

Promoting Events with Email Marketing

Want to maximize the results of your next event using email marketing? It's easy! It all begins with the creation of an effective email invitation. Your E-invitation should inspire your [...]

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Email List Segments Improve Deliverability & Engagement
By Mary Kaufman
In Email Marketing, Optimization
Posted February 17, 2014

Email List Segments Improve Deliverability & Engagement

Deliverability in the email world is very complex. An email provider (i.e. AOL) may block your campaign or only allow a certain percentage through to the intended recipients because a large [...]

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Video Emails Are Ready For Prime Time!
By Ronen Yaari
In Email Marketing, Optimization
Posted February 8, 2014

Video Emails Are Ready For Prime Time!

It’s called “video email” and over the last two years it’s become a reality with the introduction of HTML 5 – long enough that it’s now a proven technology but not too long to still impress your [...]

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When Do People Open Their Emails?
By Amir Chitayat
In Email Marketing, Optimization
Posted February 5, 2014

When Do People Open Their Emails?

If your business sends emails on a regular basis, then you must have asked yourself: What is the shelf life my emails and when are people actually opening them? Let's examine data from 10 [...]

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Plan for Success – 2014 Email Checklist
By Amir Chitayat
In Email Marketing, Optimization
Posted January 25, 2014

Plan for Success – 2014 Email Checklist

You don’t have to be a large company with a great brand to deliver an automated, personalized, one-to-one customer experience. Here’s a quick overview of the most important email trends for the [...]

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Score Holiday Points & Build Engagement with Email
By Rose Lanaro
In Email Marketing, Optimization
Posted January 19, 2014

Score Holiday Points & Build Engagement with Email

It’s just the other side of the holiday season and we are just starting to dig in for our 2014 plans, This past holiday season, OpenMoves offered an eGreeting package to clients and prospects and [...]

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10 Best Practices to Optimize Your Landing Page
By Amir Chitayat
In Email Marketing, Optimization
Posted September 3, 2013

10 Best Practices to Optimize Your Landing Page

If you are driving traffic to your website and it’s all winding up on your home page that may be the reason why you’re not converting them. A home page isn’t usually the best landing page! Here [...]

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By Ronen Yaari
In Email Marketing, Optimization
Posted July 22, 2013

Is Your Blog Optimized for Business?

A business blog is the heart of your content engine and the most important credibility builder and SEO tool in your online marketing toolbox. So it’s critical to keep it optimized for your [...]

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By Amir Chitayat
In Email Marketing, Optimization
Posted June 26, 2013

What are the Most Effective Tactics for Lead Generation?

A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while [...]

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Maximize Your ROI With Triggered Emails
By Amir Chitayat
In Email Marketing, Optimization
Posted May 24, 2013

Maximize Your ROI With Triggered Emails

What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails [...]

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