Is Your Blog Optimized for Business?
A business blog is the heart of your content engine and the most important credibility builder and SEO tool in your online marketing toolbox. So it’s critical to keep it optimized for your [...]
A business blog is the heart of your content engine and the most important credibility builder and SEO tool in your online marketing toolbox. So it’s critical to keep it optimized for your [...]
A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while [...]
Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]
Writing an e-newsletter doesn’t have to fall entirely on your shoulders --nor on the shoulders of your team. We suggest you try this strategy instead …
What do the following have in common? Birthday cards, renewal notices and email follow-ups? The answer: Date fields to manage targeted, auto-generated email campaigns that message customers in a [...]
What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails [...]
E-commerce success is primarily measured in sales or “conversions.” So a good percentage of your time is most likely focused on finding ways to boost sales. Typically, we apply a broad, brute [...]
Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday [...]
There is one feature that nearly everyone uses: whether you design with our drag and drop editor or Classic Editor; whether you’re creating a campaign or simply reviewing one – we all use the [...]
You might find something unusual when you check your open rates. Along with the usual opens from each of your subscribers, there will be others who open your email multiple times. Why would [...]
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