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Maximize Your ROI With Triggered Emails
By Amir Chitayat
In Email Marketing, Optimization
Posted May 24, 2013

Maximize Your ROI With Triggered Emails

What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails [...]

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By Brian Cooper
In Email Marketing, Optimization
Posted May 4, 2013

3 Steps to E-commerce Conversion Optimization

E-commerce success is primarily measured in sales or “conversions.” So a good percentage of your time is most likely focused on finding ways to boost sales. Typically, we apply a broad, brute [...]

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Cart Abandonment Best Practices
By Amir Chitayat
In Email Marketing, Optimization
Posted April 23, 2013

Cart Abandonment Best Practices

Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday [...]

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By Therese Montanile
In Email Marketing, OpenMoves Email System
Posted April 15, 2013

Improved Preview Tool

There is one feature that nearly everyone uses: whether you design with our drag and drop editor or Classic Editor; whether you’re creating a campaign or simply reviewing one – we all use the [...]

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By Ronen Yaari
In Email Marketing, Email Marketing News
Posted April 11, 2013

Why people read your email several times?

You might find something unusual when you check your open rates. Along with the usual opens from each of your subscribers, there will be others who open your email multiple times. Why would [...]

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By Amir Chitayat
In Email Marketing, Mobile Optimization
Posted April 6, 2013

Smartphone Update: iPhone vs Android Open Rates

The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, [...]

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By Mary Kaufman
In Email Marketing, OpenMoves Email System
Posted March 28, 2013

How to Manage a Preference Center

Research continues to prove that targeted email campaigns deliver better open and click rates. List signup is THE point to gather the information to segment your address books into focus groups. [...]

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By Ed Conolly
In Email Marketing, Optimization
Posted March 25, 2013

Direct Mail Can Complement Your Digital Strategy — with Postcards!

Your website is awesome. Your SEO and PPC are optimized; you’re just waiting for the orders to roll in. You’ve built a strong opt-in email list, and created profiles on all the right social [...]

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By Ronen Yaari
In Email Marketing, Optimization
Posted March 21, 2013

Email Engagement Leads to Revenue

We all know that engaged customers mean repeat visits and ultimately repeat business. Engagement is the Holy Grail for online marketing. When email marketers talk of engagement they are usually [...]

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How Well do you Speak Email?
By Mary Kaufman
In Email Marketing, Optimization
Posted March 13, 2013

How Well do you Speak Email?

Now it's time to test your email-speak. Terms like A/B split, CAN-SPAM, firewall, mailto, phishing, and suppression file are probably all quite familiar to you. How what about Bayesian filter, [...]

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