30% of Ecommerce Repeat Purchases Come from Email Marketing
“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester [...]
When You Need To Say You Are Sorry
Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their [...]
Segment Your Address Book Contacts
What are segments? Good email marketing relies on sending relevant content to your contacts. To simplify the process of finding the right contacts for a campaign, we have two types of lists for [...]
Prospecting Email Marketing Data for Hot Leads
Key Topics how to export leads how to use the hot prospect report how to drill down into a contact to see all activity over time Email marketing is a great process for prospecting and driving [...]
Email Marketing Still King of ROI
Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like [...]
How ESPs Manage Hard Bounces
An OpenMoves customer recently telephoned and expressed concern that our hard bounce reporting was inaccurate. Having only just become our customer, and having come from another Email Service [...]
