Don't Throw Your Metrics against the Wall
You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]
You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]
What are the top five tips for killer e-newsletter content? If you're like me, you salivate at the direct marketing approach to solving a problem. You're looking for an answer you can quickly [...]
The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]
In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So [...]
Have you ever clicked on a link in your email or Web site and been sent to a PDF page for more information? Hopefully you had the latest Adobe plug-in and some extra time to wait for the PDF doc [...]
Email marketing to smartphones offers innovative ways to interact with prospects and clients, lending real meaning to customer relationship management — putting the ‘R’ back into CRM. Given [...]
As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via [...]
Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]
Why Dynamic Content? What if you wanted to send your monthly newsletter and vary the message automatically, depending on who is receiving it? Let’s say you wanted to change the main [...]
When you find yourself out of the raft in whitewater rapids without your paddle, a lot of things go through your mind. The first thought is to save your ass. The second is to save your [...]
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