On average, your email marketing list degrades by about 20% every year. Follow these top tips to gain – and keep – more customers.

It doesn’t help to just batch and blast to your customers anymore. You need to customize and personalize their emails to get their attention – especially with all the junk mail cluttering the [...]

The “me” in the title refers to the recipient of the email, not the sender. So often, I see this switched in B2B email newsletters where the featured content is all about the company sending the [...]

Have you ever wondered how much of a return an email campaign generated? How many leads were generated from your recent email campaign? Or webinar signups? Or sales and profits? Track & [...]

Our fun loving mascot Moo had us in stitches when she shared these clever April Fools' day emails with us. Sure, the product offering may not be real, but what these companies did deliver on is [...]

More than 60% of website visitors abandon their shopping carts and a large percentage of them do not come back to complete their purchase which means lost sales. One of the most important parts [...]

One of the best ways to get personal with your customers is to send personalized promotions and emails to your customers at the right time. Here are some quick and easy ideas to help increase [...]

A Retailer Guide to Holiday Marketing Success As marketers know, the email marketing holiday season begins long before we see the first Christmas tree in the stores. In fact, the main holiday [...]

A question we often hear is “How can I add a video to my email?” The answer to that is, technically, you can’t, well not the video itself.

It may seem like a great idea to send an image-only email, but there are some things you should know before you send.