The FB/IG ads platform is constantly changing as Facebook reacts to new data, user behavior, regulatory pressure and more. Recently, Facebook has announced two very significant changes that will [...]

Every social media platform eventually turns to advertising to generate revenue and TikTok is no different. The 15-second video platform has been wildly successful in just a few years of [...]

Amid the COVID-19 crisis, marketers, managers, and business owners need to pivot their social media strategy towards transparency, reposition for continuity, and prepare for new opportunities of [...]

A new decade promises an array of exciting innovations in social media, and brands big and small can look forward to a smorgasbord of new features. The key is knowing where to focus and [...]

If you are new to Twitter, you may have a few basic questions on how best to use this social media giant. Twitter has 126 million daily users and while you may be number 126 million and one, we’d [...]

How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.

Nitro College operates primarily as an educational resource but generates revenue through referral relationships with some of America’s largest student loan banks. When a user clicks from Nitro [...]

When a consumer decides to make a significant purchase, they usually research the product or company through the Internet. They start with a Google search on the brand, then the company’s website [...]

Like an up and coming rookie in the Big Leagues, LinkedIn is distinguishing itself as a go-to source for generating new B2b advertising leads with highly focused audiences. Any B2B robust paid [...]

Facebook CEO, Mark Zuckerberg’s recent resolution to “fix” Facebook has caused shock waves with marketers, advertisers, and the business world. The goal is to weed out false news and [...]