This trio of articles from Internet Retailer underscores some key social marketing trends among today’s youth. We know they love Facebook, which is why 68% of online marketers have or plan to add Facebook’s ‘Like’ button to their web sites. But while consumers ages 15 to 24 may show their affinity for their favorite brands on Facebook, but they still turn to e-mail for deals, offers and coupons. Internet Retailer also remind us to get better at reaching non-U.S. audiences, find ways to measure how e-mails can influence long-term customer loyalty and embrace the use of testimonials, images and videos. Read the full articles, below:

Effective e-mail marketing is becoming more global, social and mobile
Young consumers use e-mail to find deals
Facebook’s Like button may transform consumers’ shopping experience

Contact us to see how we can help you implement these strategies into your e-marketing program.