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Riding for Katrina's Refugees

 In Social Media, Social Media Growth

Randy MacCaughey

This Monday, Randy MacCaughey begins a cross-country, fund-raising bicycle ride to bring attention to the ongoing need for rebuild assistance in New Orleans.

Randy MacCaughey was recommended to OpenMoves by our client, Liz McCartney, co-founder of the non-profit St. Bernard Project. Like Liz, Randy found that simply watching television broadcast the fallout of Hurricanes Katrina and Rita was not enough. And like Liz, he began a grass roots effort to support the people of New Orleans, the victims of the two hurricanes.

Randy’s goal is to bicycle ride from Shrevesport to Chalmette, Louisiana, listening, writing and filming the tales of folk along the way. From October 19 to November 6, 2009, Randy begins his journey that includes the generosity of volunteers, NOLA — the bus that houses and transports the crew — and Randy with his bicycle.

Randy came to OpenMoves looking to create an electronic journal, one that he could update as he cycled through Louisiana. OpenMoves produced a Word Press blog, customized to tell Randy’s unique story: The Reason, The Ride, The Bus, The Book and finally The Film.

ToBringUsHome.com also provides Randy with an interactive Google Latitude map that is updated as Randy travels.

The entire staff at OpenMoves salutes the efforts of Randy MacCaughey and Liz McCartney! Logon to ToBringUsHome.com and share his 390-mile journey today!

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