Many of our clients are adding social media to their online communications mix, but there is a lot of confusion out there as to how to approach each channel, whether it be blogs, YouTube, LinkedIn, Twitter, Facebook or others.

In response, we are starting a social media series, which gives tips on how to maximize your effort on each platform, and answers the big five questions-

1.   Why to use it

2.   What to say or do there

3.   Who should manage it

4.   When to take action

5.   How to make it happen

Stay tuned! We hope you’ll jump into the conversation and let us know what has worked well for you.