When Emailing – Communicate With Your Own Style
In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So [...]
In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So [...]
Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]
We previously posted an email design checklist, which covered overall design & style tips, including how to handle formatting, fonts and images. Great design is important, but you need [...]
Any business that sends email must comply with the CAN-SPAM* Act, established in 2003 to be the United States’ first national standards for the sending of commercial e-mail and requires the [...]
Whether you’re first in line to get the next tech gadget or you’re standing on the sidelines waiting to see what happens when the hype fades, the iPad has everyone talking. Tablet [...]
Is one of your goals for this year to grow your email list? Before you start looking to rent or buy a list, realize that a successful list is not just about size, it’s about engagement. A large [...]
You say you’ve got a great mailing list of all your customers and prospects and plenty of good, targeted content to share with them. That’s all well and good … but if you [...]
Each month, we scour the web to find news articles with tips and tricks to improve your e-marketing. With our focus this month on ratcheting up response rates, check out the following expert [...]
We posted a lot of great tips on content creation over the last month, but sometimes you just need some quick inspiration to get a new article written. Here are some ideas of things [...]
Creating and managing a newsletter is a challenge for any editor, but those in the e-commerce arena have some advantages. First of all, collecting newsletter subscribers from existing customers [...]
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