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10 Best Practices to Optimize Your Landing Page
By Amir Chitayat
In Email Marketing, Optimization
Posted September 3, 2013

10 Best Practices to Optimize Your Landing Page

If you are driving traffic to your website and it’s all winding up on your home page that may be the reason why you’re not converting them. A home page isn’t usually the best landing page! Here [...]

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Next: Responsive Email Templates
By Ronen Yaari
In Email Marketing, OpenMoves Email System
Posted August 26, 2013

Next: Responsive Email Templates

Having a solid mobile version of your email or e-blast is essential. New email coding techniques, can deliver both desktop & mobile-friendly versions of your email directly to your subscribers.

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How to Create Reusable Content Blocks
By Mary Kaufman
In Email Marketing, OpenMoves Email System
Posted August 20, 2013

How to Create Reusable Content Blocks

Do you often use a collection of elements over and over again when creating templates or campaigns, wishing you could somehow save them to simply drag and drop in the future? If the answer is [...]

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Clean Up Yahoo! eMails By 8/15/2013
By Rose Lanaro
In Email Marketing, Email Marketing News
Posted August 3, 2013

Clean Up Yahoo! eMails By 8/15/2013

In June, Yahoo! announced that they would begin to recycle inactive email accounts in an effort to free up thousands of dormant Yahoo! IDs and attract new users. Good, for Yahoo! Work for email [...]

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How to Maximize Analysis with OM3 Reporting Tools
By Mary Kaufman
In Email Marketing, OpenMoves Email System
Posted July 24, 2013

How to Maximize Analysis with OM3 Reporting Tools

OpenMoves real-time reporting suite includes powerful tools that let you track campaign results down to the contact level. Presentation-ready graphics, charts and maps make at-a-glance reporting [...]

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By Ronen Yaari
In Email Marketing, Optimization
Posted July 22, 2013

Is Your Blog Optimized for Business?

A business blog is the heart of your content engine and the most important credibility builder and SEO tool in your online marketing toolbox. So it’s critical to keep it optimized for your [...]

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By Amir Chitayat
In Email Marketing, Optimization
Posted June 26, 2013

What are the Most Effective Tactics for Lead Generation?

A recent Lead Generation study published by Marketing Sherpa finds that SEO is the most effective tactic for lead generation. Email Marketing was almost as effective but easier to implement while [...]

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By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted June 25, 2013

Date Fields To Automate Email Campaigns, Part 2

Timely emails that help remind customers about their account status or celebrate a yearly event are practical, relevant and perform very well. In a recent study, triggered email campaigns [...]

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By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted June 20, 2013

Want To Write An E-Newsletter? It’s Not All On You!

Writing an e-newsletter doesn’t have to fall entirely on your shoulders --nor on the shoulders of your team. We suggest you try this strategy instead …

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By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted May 31, 2013

Date Fields To Automate Email Campaigns, Part 1

What do the following have in common? Birthday cards, renewal notices and email follow-ups? The answer: Date fields to manage targeted, auto-generated email campaigns that message customers in a [...]

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