9 Tips on A/B Split Tests
It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, [...]
Use Email Win-Back Campaigns and Find Your Lost Tribe
Email campaigns, no matter how good, typically engage only a small subset of subscribers. A larger percentage of subscribers receive your message, but don’t open the email or click on any [...]
Anatomy of an Email Blast
Want to convert readers into clickers and clients? Here are some best practices for B2C that may turn email into business. Purity Products, a NY based provider of supplements, are active email [...]
Focus on the Target
Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]
Don't Throw Your Metrics against the Wall
You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]
Top 5 Tips for E-Newsletter Content
What are the top five tips for killer e-newsletter content? If you're like me, you salivate at the direct marketing approach to solving a problem. You're looking for an answer you can quickly [...]
Blogging and Email: Joined at the Hip
The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]
