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Blog Topics
By Rose Lanaro
In Email Marketing, Email Marketing News
Posted December 13, 2009

Email for Damage Control

We all know that email newsletters are a great way to keep in touch with your customers. But occasionally an issue arises that shows how email can be an incredible tool to swiftly and effectively [...]

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By Rose Lanaro
In Email Marketing, OpenMoves Email System
Posted November 22, 2009

Email Tip: Text Ensures the Message Gets Through

Send Text as Backup Don’t make the mistake of sending only one version of your newsletter campaign. You can’t assume that all of your subscribers can or want to read HTML newsletters – for [...]

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By Amir Chitayat
In Email Marketing, OpenMoves Email System
Posted November 1, 2009

Introducing the OM2 email platform

Exciting news! We just launched our new OM2 email platform and we will be transitioning existing clients over the next few months. Here’s your sneak peek into just a few of the enhancements we’re [...]

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By Rose Lanaro
In Email Marketing, Email Marketing News
Posted October 23, 2009

Connecting your Blog & Email

Our email clients often want to know if they should create a blog and how the process is different from creating their monthly email newsletter. Think of it this way: Your newsletter pushes [...]

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By Rose Lanaro
In Email Marketing, SEO, Social Media
Posted October 11, 2009

Business Blogging Basics

Blogs have gone from shiny new toy to a staple in many businesses’ communications plan. However, a Forrester Research report showed that most corporate blogs are “dull, drab, and don’t stimulate [...]

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By Ronen Yaari
In Email Marketing, Optimization
Posted August 27, 2009

You Built It. Are they Coming?

Many think if they build a website, visitors will come. Well, yes… they will, if you’ve done a few key things: ·        Set up your meta tags. [...]

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By Paul Hyman
In Email List/Newsletter, Email Marketing
Posted August 17, 2009

Open For Business

  You say you’ve got a great mailing list of all your customers and prospects and plenty of good, targeted content to share with them. That’s all well and good … but if you [...]

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By Rose Lanaro
In Email Marketing, Optimization
Posted August 3, 2009

Designing Campaigns around the Decision Making Process

The decision-making processes for most of our target audiences follows a similar path that we marketers call AIDA. First we generate Awareness, then Interest, which we hope to turn into Desire [...]

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By Rose Lanaro
In Email List/Newsletter, Email Marketing
Posted July 27, 2009

Catch the Drip

Each month, we scour the web to find news articles with tips and tricks to improve your e-marketing. With our focus this month on ratcheting up response rates, check out the following expert [...]

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By Rose Lanaro
In Email List/Newsletter, Email Marketing
Posted June 29, 2009

Brainstorm List for Newsletter Content

  We posted a lot of great tips on content creation over the last month, but sometimes you just need some quick inspiration to get a new article written. Here are some ideas of things [...]

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