Email for Damage Control
We all know that email newsletters are a great way to keep in touch with your customers. But occasionally an issue arises that shows how email can be an incredible tool to swiftly and effectively [...]
We all know that email newsletters are a great way to keep in touch with your customers. But occasionally an issue arises that shows how email can be an incredible tool to swiftly and effectively [...]
Send Text as Backup Don’t make the mistake of sending only one version of your newsletter campaign. You can’t assume that all of your subscribers can or want to read HTML newsletters – for [...]
Exciting news! We just launched our new OM2 email platform and we will be transitioning existing clients over the next few months. Here’s your sneak peek into just a few of the enhancements we’re [...]
Our email clients often want to know if they should create a blog and how the process is different from creating their monthly email newsletter. Think of it this way: Your newsletter pushes [...]
Blogs have gone from shiny new toy to a staple in many businesses’ communications plan. However, a Forrester Research report showed that most corporate blogs are “dull, drab, and don’t stimulate [...]
Many think if they build a website, visitors will come. Well, yes… they will, if you’ve done a few key things: · Set up your meta tags. [...]
You say you’ve got a great mailing list of all your customers and prospects and plenty of good, targeted content to share with them. That’s all well and good … but if you [...]
The decision-making processes for most of our target audiences follows a similar path that we marketers call AIDA. First we generate Awareness, then Interest, which we hope to turn into Desire [...]
Each month, we scour the web to find news articles with tips and tricks to improve your e-marketing. With our focus this month on ratcheting up response rates, check out the following expert [...]
We posted a lot of great tips on content creation over the last month, but sometimes you just need some quick inspiration to get a new article written. Here are some ideas of things [...]
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