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3 Trends to Watch for Amazon Success in Q4 2020
By Amir Chitayat
In eCommerce, PPC
Posted October 6, 2020

3 Trends to Watch for Amazon Success in Q4 2020

It’s no secret that Amazon has been booming since the COVID outbreak. With the stock trading at over $3,000 USD for a single share, the company’s value has surged since March and [...]

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3 Google Optimize Strategies to Boost Your Paid Search Efforts
By Perikles Skronias
In Paid Search, PPC
Posted August 2, 2020

3 Google Optimize Strategies to Boost Your Paid Search Efforts

Through an iterative CRO process, your website and landing pages can become more engaging, more persuasive, and ultimately better at driving leads and sales.

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Facebook Ads in Uncertain Times
By Neil Keefe
In Paid Social, PPC
Posted August 2, 2020

Facebook Ads in Uncertain Times

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

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Incorporating CRM Data into Your Google Ads Data
By Lisa Green
In Paid Search, PPC
Posted July 8, 2020

Incorporating CRM Data into Your Google Ads Data

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

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7 Ecommerce Strategies to Survive + Scale During Coronavirus
By Alex Swerdlow
In PPC, PPC Optimization
Posted May 21, 2020

7 Ecommerce Strategies to Survive + Scale During Coronavirus

Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.

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PPC: Latest Coronavirus Updates
By Alex Swerdlow
In PPC, PPC Optimization
Posted May 15, 2020

PPC: Latest Coronavirus Updates

OpenMoves is monitoring the effects of COVID-19 on PPC. Using data from a sampling of our clients and industry information we’ll share findings and best practices as the volatility continues. [...]

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How Gurhan Jewelry Hit An All-Time Revenue High in April 2020
By Alex Swerdlow
In PPC, PPC Case Studies
Posted May 4, 2020

How Gurhan Jewelry Hit An All-Time Revenue High in April 2020

Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]

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Managing Your PPC Spending Through the Coronavirus Outbreak
By Alex Swerdlow
In PPC, PPC Optimization
Posted March 26, 2020

Managing Your PPC Spending Through the Coronavirus Outbreak

With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]

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Writing Google Ads Copy for Education Clients
By Lisa Green
In Paid Search, PPC
Posted March 2, 2020

Writing Google Ads Copy for Education Clients

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

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Case Study: SPARX Hockey 50% Year over Year eCommerce Revenue Growth
By Alex Swerdlow
In Remarketing
Posted March 27, 2019

Case Study: SPARX Hockey 50% Year over Year eCommerce Revenue Growth

Sparx Hockey is an innovative startup offering a unique at-home skate sharpener used by hockey players ranging from competitive youth players to olympic athletes and NHL pros. Sparx offers game [...]

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