It’s no secret that Amazon has been booming since the COVID outbreak. With the stock trading at over $3,000 USD for a single share, the company’s value has surged since March and [...]

Through an iterative CRO process, your website and landing pages can become more engaging, more persuasive, and ultimately better at driving leads and sales.

As the economic crisis impacts the entire world, there's inevitably major cut backs in marketing budgets. This has caused Facebook to drop its media costs while creating great discounts for [...]

After launching a Google Ads campaign, many advertisers eventually arrive at the same question – is this effective at driving business?

Promotions are Working Right Now. Data below from remarketing platform Criteo shows that consumers have made an extremely rapid shift from in-store to online shopping through the Coronavirus outbreak.

OpenMoves is monitoring the effects of COVID-19 on PPC. Using data from a sampling of our clients and industry information we’ll share findings and best practices as the volatility continues. [...]

Gurhan was able to quickly implement a new promotional strategy though their ecommerce store, which combined with an aggressive PPC, social, and email strategy, pushed ecommerce sales to an [...]

With the recent escalation of the Coronavirus outbreak and the subsequent impact on the broader economy, many OpenMoves PPC clients and the PPC industry as a whole is wondering how best to [...]

Writing effective paid search copy can be a challenge. You have to accurately represent the advertiser and appeal to potential customers. Edu copy comes with its own specific set of challenges in [...]

Sparx Hockey is an innovative startup offering a unique at-home skate sharpener used by hockey players ranging from competitive youth players to olympic athletes and NHL pros. Sparx offers game [...]