7 Steps to Optimize Your Holiday Email Campaigns
Getting the best results from a holiday email campaign requires some good old-fashioned planning, a comprehensive strategy, effective implementation, and ongoing alignment with overall marketing [...]
Getting the best results from a holiday email campaign requires some good old-fashioned planning, a comprehensive strategy, effective implementation, and ongoing alignment with overall marketing [...]
You have an OM3 email marketing account. Your template is on the drawing board. Your content is in development. Hold on… you’re not done… Before you upload that carefully collected list of [...]
Good Emails get Good Results A properly designed email will achieve higher click-thru rates and overall responses to your calls to action. Designing email differs from designing webpages; we are [...]
The successful art of email marketing is built upon inbox placement deliverability guidelines. Deliverability is a factor of many things, but is generally achieved through domain authentication [...]
Create, deploy and track cart recovery and other email marketing campaigns all from one interface using the new OpenMoves cart & browse abandonment platform, LassoBack. Recapture those lost [...]
On July 1, 2014, Canadian anti-spam legislation came into force. For everyone in Canada and for those that maintain business relationships with Canadian clients, you’ll want to review your email [...]
There is more to glean from email reporting data than just open and click through rates. Use these 4 critical tips to help your business move beyond the industry standards to better assess your [...]
If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into [...]
Want to maximize the results of your next event using email marketing? It's easy! It all begins with the creation of an effective email invitation. Your E-invitation should inspire your [...]
This article answers a question frequently asked about our engagement metrics: What are Views and Forwards and how are they different than Estimated Forwards? To understand the difference between [...]
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