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Blog Topics
By Ronen Yaari
In Email Marketing, Optimization
Posted July 9, 2011

You Heard of Click-Through, What About Drive-Through?

As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via [...]

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By Ed Conolly
In Email List/Newsletter, Email Marketing
Posted April 4, 2011

Recipe for an Email Invitation

Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on [...]

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By Amir Chitayat
In Case Study, Email Marketing
Posted March 21, 2011

Is Dynamic Content for You?

  Why Dynamic Content? What if you wanted to send your monthly newsletter and vary the message automatically, depending on who is receiving it? Let’s say you wanted to change the main [...]

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By Ronen Yaari
In Email Marketing, OpenMoves Email System
Posted November 24, 2010

Partners

  When you find yourself out of the raft in whitewater rapids without your paddle, a lot of things go through your mind. The first thought is to save your ass. The second is to save your [...]

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By Ed Conolly
In Email Marketing, OpenMoves Email System
Posted November 23, 2010

Link Labeling

If you’re like us, chances are you’re making presentations to existing or potential customers on a regular basis. We’ve all sat through painfully long and boring presentations, but once in a [...]

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By Amir Chitayat
In Email Marketing, Email Marketing News
Posted October 4, 2010

Google Priority Inbox. Why Should You Care?

How many of your email subscribers use Gmail? If your business is B2C it's likely that many do. Let's talk about Gmail's new priority inbox and how it can affect your email effectiveness.

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10 Tips to Improve Subject Lines
By Paul Hyman
In Email Marketing, Optimization
Posted July 18, 2010

10 Tips to Improve Subject Lines

You slave away perfecting your email newsletter, but subject lines are often an afterthought. Yet, they are arguably one of the most important pieces of writing you can do, because if the subject [...]

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By Rose Lanaro
In Email Marketing, Email Marketing News
Posted July 12, 2010

Proposed Email Legislation

We previously discussed how important it is to make sure you’re compliant with the current CAN-SPAM regulations; check it out if you’re not sure.  Yet that Act was passed in 2003 [...]

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By Denis Bernard
In Email List/Newsletter, Email Marketing
Posted June 20, 2010

Anatomy of an Email Newsletter

We previously posted an email design checklist, which covered overall design & style tips, including how to handle formatting, fonts and images.  Great design is important, but you need to [...]

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By Paul Hyman
In Case Study, Email Marketing
Posted June 6, 2010

The Power of Personalization

All aspects of digital marketing can be effective tools, but their ultimate power is revealed when efforts are integrated. That’s why we’re running this series of case studies on our [...]

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