It’s an age old, chicken or egg question: How much of your paid advertising budget should go to top funnel, middle funnel, or bottom funnel targeting? It’s a tough question to answer, and the [...]

How a heavy investment in Facebook/Instagram paid media proved to be the primary growth engine for this client, with more than 15,000 leads generated.

As search marketers continue to push for better ways to reach their customers, ad platforms have been on the hook to meet this demand by regularly rolling out new targeting features to diversify [...]

Nitro College operates primarily as an educational resource but generates revenue through referral relationships with some of America’s largest student loan banks. When a user clicks from Nitro [...]

Isaac’s Moving & Storage is one of the most respected names in the moving industry, with offices serving Boston, Houston, Philadelphia, and beyond. Isaac’s offers a variety of moving [...]

A Multi-Channel Approach Generating 10,000 Leads a Year Center for Allied Health Education (CAHE) is an accredited healthcare education institute offering a range of programs including [...]

If the Google AdWords Pay-Per-Click platform is the mature older brother of all ad platforms, Facebook Ads has been the bratty younger brother, intent on causing controversy and always getting in [...]

A lead or an ecommerce order often has many contributing sources over several clicks to the website until the conversion occurs. Which should get the credit for that assisted conversion?

Bing Ads just announced a new tool called Automated Imports. It was already possible to import Google AdWords campaigns into Bing, but this new tool can automate the process.

Launching a new Pay-Per-Click advertising account on Google AdWords (or Bing) is fraught with peril, if only because of the sheer multitude of keyword matching options. A common beginner’s [...]